Call: 01743 851976 Email: info@key3media.co.uk
Call: 01743 851976 Email: info@key3media.co.uk
Are you an expert in your field? Do you have something interesting to say and share? Then you’re probably already blogging. If we were going to start out from the very beginning in social media again, the first thing we’d launch is a blog. The facts are clear. If done correctly, writing a regular blog [...]
There’s a big trend to have lots of logos on advertising. Proudly being a member of an accredited body is common sense marketing, as is displaying logos for any awards you might have won… but I’m really talking about social media logos. If you have a super active Facebook account and it shows your company [...]
It’s not pretty and it’s not earth shattering, but a huge piece of advice I can give to anyone who uses the word “strategy” more than three times in any one meeting, is “just bloody do it”. Strategy is worthless without implementation. I pay to go on a monthly business workshop because I might know [...]
OK, we’ve talked about this before but I still see it cropping up so much I thought it might be helpful to stress it again. A number of small businesses in Shropshire are marketing themselves frequently but with messages that are not as convincing as they should be. Their ads say what they do rather [...]
Every business needs to highlight what they’re good at and more importantly why people should choose them over their competitors. The whole ‘what’s in it for me’ approach, which is key in marketing, yet is often overlooked. But we’re seeing more and more businesses highlighting what they’re not good at. Interested? Then read on. If [...]
So much in life is free these days, including in business. Free consultations, free quotes, free design, free business seminar…. Sometimes they work and are a great door opener, a way of showing people how good you are at what you do and why you may be of benefit to them. But sometimes ‘free’ can [...]
I speak to many business owners, some using social media effectively, some not. Some are not using it at all and don’t plan on doing so, which is fair enough if they can’t put aside the time. But when people ask me how to sum up social media without boring them senseless or using the [...]
We hear a lot of business owners say, “There’s not enough time in the day.” Not enough time to focus on marketing, not enough time to respond to enquiries, not enough time to respond to client requests…. Madness. But every week I come across at least one consumer complaint about a company not getting back [...]
Most business owners are aware of or already use Google Pay Per Click. PPC, Google Adwords, Sponsored Listings… all the same thing. Someone clicks on the link, you pay! They can be a highly cost effective way of putting your company in front of people. However, with “traditional” PPC, you can’t select your audience – [...]
There are lots of advertising directories out there. National ones, local ones, some good, some bad. Our sister marketing business, thebestof Shrewsbury, started life in 2006 as a directory but moved on to offer clients more as, let’s face it, the internet changed and people’s media habits changed. You’ve got to move with the times [...]
I went to Boots this morning. I needed some toothpaste, that’s all. I came away 15 minutes later and £34 lighter with a full shopping bag. Why? Because I loved their offers. If you think that offers are cheap and you won’t lower yourself, check out successful huge companies such as Boots and Sainsbury’s and see why [...]
It’s very tempting to have a flash news page on your website. A place you can upload interesting stories about your business or field of expertise. A news page can also be fantastic for search engine rankings as every new addition obviously counts as fresh content. But if a potential new customer were to visit [...]
So much good marketing is let down by bad contact details. I’ve even seen adverts that have no contact details at all. Slight omission there and a big call for a decent proofreader. With the need for most companies to have an email address, a number of owners go for the freebies. But imagine a [...]
My blogs seem to be a lot about phones at the moment. I’m not sponsored by BT or anything, I promise. But when the goal of most advertising is to get potential customers to call, the humble telephone plays a vital role. It boils down to one question – when someone calls your business to [...]
There are some business owners I know who say that the last thing they’d get rid of should the brown stuff hit the fan is their call answering service. When I set up in business I didn’t even know what one was. I do now, and I wouldn’t be without it either. Not many of [...]
Getting your marketing started is one thing but the desired result needs the most attention. Sometimes we can’t see the wood for the trees. If the goal of your marketing is to encourage people to purchase a product, for example, do your systems and team make that as easy as possible? | I have seen [...]