Social media is where your customers are. It’s that simple. Potential customers, current customers, ex customers… everyone. You may not be a fan of social media or use it yourself but if it’s going to bring you new business, would you say, “No,”?
But it’s got to be used correctly, of course.
As a free medium, social media is a bandwagon oft jumped on and sometimes misunderstood. If a business wants to reach its target market effectively, there are rules – written and unwritten – to follow. What to post, when to post, how often to post…. This is why some business owners would rather use Key 3 Media’s social media management services – we save them all this time and hassle.
We specialise in managing clients’ Facebook and Twitter accounts. We have also helped businesses with LinkedIn, Google+ and YouTube. LinkedIn is fantastic for making business contacts and Google+ and YouTube are brilliant from a traffic point of view – registering as a Google Author (blogging), linking to your G+ account and supplemented by a few videos should be a part of anyone’s Search Engine Optimization strategy.
So… how can we help? If your current social media usage is costing you time but not making you money, you should definitely get in touch. Playing about on Facebook may be fun, but if it’s not engaging with your target market and driving new customers to you, it’s still fluff. Or maybe you haven’t got a Facebook page or Twitter account yet and would simply like us to set them up for you. Our ‘Social Media In A Box’ package would create, design and keyword the accounts for you – getting these foundations right is essential - plus a week’s worth of content plus we then show you how to best manage it yourself… with a few handy “cheats” thrown in.
From social media set-up to full management, Key 3 Media operates a cost effective programme with no contracts. Your accounts will be fully checked (or created), cleaned and keyworded, fantastic imagery added, and – in the case of our management service – we will research and post winning content for you. We invest heavily into how social media is developing, which ensures we keep you ahead of the game and adhering to any Ts & Cs.
The research part is very important. As you know, social media isn’t about sell, sell, sell. We have to find interesting stories from your field in addition to the great news we’ll share about your actual business. Plus a variety of relevant and non relevant content, as that helps with engagement – only then will people be more likely to position you above your competitors. They will have bought into you.
To discuss our select range of social media packages or to tailor make one for you, please call 01743 851976.
We firmly believe that at the heart of every great piece of marketing is great copy. Whether that’s words or design, your advertising copy should compel people to see why you’re the person to call. You can ease their pain; sometimes it may be a pain they didn’t even know they had! You don’t need an iPad but when you get one, boy, how on earth did you manage without one for so long?!
From a text point of view, copywriting seems to be a dying art. We see typos and grammatical errors everywhere. Some people might not care but what if that one person who does could have been your next biggest customer? Only now s/he’s gone off to a competitor that double checked the difference between “their” and “there”.
Or what about copy that simply rattles off what a business does rather than why people should buy off you? That is our bugbear at Key 3 Media! Features vs. Benefits – an argument that’s thousands of years old yet business owners (and some marketing folk) are still rattling off what they do rather than how they can help. Plus we have English degrees, Psychology degrees, journalism experience… all tailored to writing and designing copy that will make you sales.
Public Relations is an art in itself. It shouldn’t be about reporting a story – PR should reinforce your expertise and place you as a recommended problem solver… and of course be an interesting story. A bland ‘we do XYZ’ article in the paper may keep your name out there but it won’t be making any light bulbs ping.
Key 3 Media’s PR+ service is just that… it’s added value. We know how to treat journalists respectfully, which titles to send stories to – online as well as offline – and have the necessary contacts to see that word is spread about your selling points. One night in the paper rarely cuts it anymore, and accordingly we work harder for you.
To see highlighted examples of Key 3 Media’s copywriting and PR work, please call 01743 851976 or send us an email.
If your business goals and vision demand the need for a marketing employee yet you’d like to avoid the expense and associated headaches, why not consider using Key 3 Media on a retained consultancy basis? We can work a fixed number of hours across all aspects of your marketing.
Having enough marketing pillars in place is essential for business survival and growth, unless you’re the gambling type. Sharing your company’s strengths, benefits and special offers across a range of platforms ensures a constant drip-feed effect that will keep you front-of-mind. Someone might not need your type of product or service now, but when they do – bam! You’re the name at the top of the list.
Key 3 Media can therefore help across your website, social media channels, press advertising, direct mail and also write newsletters and blogs for you. Blogs are a mainstay of our marketing consultancy service as they are key to positioning you as the go-to guy (or gal) in your field.
Rest assured that you’ll be dealing with an experienced, ethical team of marketers and copywriters from start to finish. No sales reps or people who promise the earth yet become strangely unavailable when you’ve got a question. Don’t you hate it when you leave a message and no one gets back to you?
Please call 01743 851976 to discuss your marketing requirements on an ongoing basis.
- The Freedom Group