Welcome to our book review series, a look at the books we’ve been reading from the Key 3 Media shelf.

Andy has often spoken about and quoted from The Compound Effect by Darren Hardy in Marketing Keepers and podcasts. He has praised it so many times in fact, that I thought it was about time to read it myself and see what all the fuss is about.

First impressions

I must confess that my first impressions were quite dismissive. The tagline on the front of the book blares out “Jumpstart your income, your life, your success” which initially made me roll my eyes but then I reminded myself why I was reading it.

Out of the comfort zone

Like many people, I fall into a habit of sticking to what I know I like, especially when it comes to reading. We all know it’s good to step out of our comfort zone from time to time and rather than doing a bungee jump, I was going to read something different.

What’s it all about?

Basically The Compound Effect is about consistently making small changes to your lifestyle over a period of years. No big makeover or faddy diet. It is literally just taking on a new habit and sticking to it. That’s the hardest part – consistency.

The book is easy to digest because Darren Hardy breaks up the text with diagrams, processes like the ‘ripple effect’ and stories about how his own life has changed through using The Compound Effect. There are also helpful summary action steps to complete at the end of each chapter, so you can adapt them into your life.

Easy reading

Darren Hardy writes personably – it almost felt like we were having a conversation over a coffee. He breaks down the processes of The Compound Effect into techniques and real-life stories of how he helped friends and colleagues change their lives which I think makes it more relatable.

The only part of the book I struggled with was when he explained why you should remove bad influences from your family/friendship circle. The idea being that if you surround yourself with a certain type of person – you will become like that person. He encouraged you to detach yourself from people you don’t want to be like and adapt to the people you do wish to be like.

I personally felt this was too excessive. If you have toxic friends that bring you nothing but headaches then yes, they are bad influences. But if all my friends were the same I think I’d be a bit bored and well, lonely.

How it helped me

So, apart from being an inspiring read – did I manage to implement it into my own life? I certainly did! I love to read but sometimes it gets pushed aside when it feels like there’s more important things to do. So I was having trouble finding time to read and had a pile of books gathering dust next to my bed.

After finishing The Compound Effect, I didn’t have any excuses anymore – you make the time, you don’t find it. So I committed to reading ten pages a day and stuck to it.
Even when I was tired and wanted to spend some time with Netflix – I read instead. Once I had reached ten pages I always found myself wanting to carry on. This has meant that I have now read 18 books so far this year – I don’t think I’ve read that many since university!

Put it on your reading list

I will now be implementing The Compound Effect into other things I would like to work on. The beauty of this book is that anyone can do it. It can apply to any part of your life whether it’s professional or personal. You don’t need fancy equipment or a new wardrobe. You just have to stick to the changes you want to make.

If you have some time to spare; spend it with this book!

Kim takes on The Compound Effect