It seems just about everyone is starting a podcast at the moment and with good reason – they’re great for business! It’s been over a month since we began recording our weekly episodes for our new podcast, ‘The Key 3 Media Show’.
So why did we start a podcast? Read on to learn about our journey and why podcasts are a great option for businesses.
Initially, Andy wanted to start doing podcasts in order, as he jokingly said, “to work you all harder”. But in reality (he’s a lovely boss really), podcasts have been one of the easiest creative outlets we have done here at Key 3 Media.
Our first couple of podcast sessions only hit the one issue of finding time to get everyone involved but we soon realized, as much as it would be nice to have every member of the team included – you don’t always have to.
A podcast can be anything you want it to be; an interview with a client, a rant with another team member or something as simple as explaining a new service or event coming up in your work calendar. It really can be anything.
After the success of our videography services, we wanted to find a new outlet to try. One of the reasons why the idea of podcasts sprung to Andy’s mind was due to business superstar, Rob Moore and his podcast show ‘The Disruptive Entrepreneur’.
We also all agreed that podcasting can be a great outlet for the team to share our experiences and knowledge with listeners as we all have experience in different areas. For example, filming and photography is my forte whereas Kim is phenomenal at writing.
With podcasts we are able to combine our strengths and use that knowledge to help our listeners potentially venture into something they are hesitant about.
What’s all the fuss about?
You may be wondering how and why podcasting become so popular. Well there are many reasons; from the simplicity of production to the ease of listening. Podcasts used to be considered amateurish with the production levels basic and the audio quality being quite low.
However, as technology has advanced, so has the things you can do with it. You can now record podcasts on the go and upload them to a streaming site via your smartphone. Which leads into the next reason why they’ve become so popular – the smartphone.
It has never been easier to access nearly anything you want so conveniently. Podcasts can be streamed and listened to while you’re commuting, on your lunch or even on holiday sunbathing on the beach. It’s something everyone loves – convenience!
But a podcast won’t be successful if they’re just convenient, they also need to be relevant. There’s no point in our podcast being about cooking recipes when we are a marketing company. So, it’s important to make sure that the content you are putting out is relevant to you or your business.
Listeners will either know of you or your business and what you’re about, so relevance will keep them listening! There’s nothing more annoying than listening to something if the information is irrelevant.
What are the benefits?
If you’re still on the fence about using podcasts for your business – here are some key benefits to consider:
• Podcasts are personal
Rather than emailing your audience with a newsletter why not try a podcast? It allows you to share your news and information in a more intimate approach.
• Convenient and easy to consume
Your listeners don’t have to keep going in and searching for your podcasts once they subscribe. It instantly downloads each episode for them to listen to so that it gives you more of a chance to be heard. Whether that’s on phone, tablet or laptop; they can consume your podcast anywhere at any time.
• They are cost-effective
There is no need to print or post any information you provide when you record your podcast or how you store it. You don’t even need to buy a fancy microphone or expensive programme to get started, you can use the microphone on your laptop and a free programme like Audacity.
• A great alternative to video
Not everyone is comfortable with shooting videos or will have the right equipment to stand out. There are so many obstacles to face when you decide to film a video such as lighting, sound etc. Podcasts are much easier and more natural to record as it’s almost like having a conversation with someone.
• They build a relationship with your audience
Even though a podcast is a one-sided medium, it indicates to the audience that they are being spoken to rather than just told something. People will listen to your podcast because they want to hear what you have to say. They trust your judgement and knowledge, so talk in your podcasts just as you would if you were telling them in person.
• Public speaking skills will improve
Regularly recording podcasts will of course improve your public speaking. You will start to develop a natural easy flow while speaking and will know the best way to sell your business without trying.
• No time constraint
A podcast can be five-minutes or 30-minutes – it’s completely up to you. If you think that you can do a podcast for 30-minutes without repeating what you’ve already said and you’re not just waffling then go ahead!
• Podcasts are a networking goldmine
Invite other businesses to record an interview. Not only do you help promote their business for free, but you could also reach a larger audience.
• Team building
Inviting your team member to participate is also a great way to build your dynamic as a business. Let them share their skills and knowledge to your audience. Not only will your audience enjoy something new, your team will appreciate that you asked them to get involved.
• There is no right way to do it
It’s that simple. You can make podcasts however you like and however suits you best.
What are you waiting for?
Top sites and programmes we use for our weekly podcasts:
• anchor.fm (podcast streaming site where your show can be streamed to multiple apps for your audience and you can see all the analytics in one place)
• Audacity (free recording software)
• GarageBand (Apple products only – free multiple recording software)
Whether you have never considered creating podcasts before or always wanted to start but weren’t sure how – just give it a go. Podcasts are one of the most creative and easiest ways to get your business more awareness from the comfort of your desk or office!