Search Engine Optimization
How easy is it to find your website on Google right now? It’s no use being on Page 2 – 75% of people don’t get that far. 
Your ranking on Google is partly down to how your website has been built. Naturally, it needs to be mobile-friendly, with good keywording (but not keyword stuffing) and all that technical gubbins. But much of your website’s SEO success relates to the copy. When we build websites for clients, we include copywriting in the overall cost. Kim or Cath gets all the information we need in one meeting or phone call.
Websites are basically like cars. You buy a nice shiny car that performs well; but if you don’t look after it, it will start underperforming. The last thing you want to do is get a new website and then not do anything to it.
Key 3 Media takes care of three main things when it comes to the copy side of SEO:
- We check the meta descriptions behind your website pages and the keywords behind images. Yes, images help with SEO. Has everything been filled out to its maximum potential?
- When writing or editing the content, we ensure important terms relating to your business are integrated without spoiling the story. This is an art form that can take a website from the wastelands of Page 2 to a top-four position on Page 1. The “good ol’ days” of simply mentioning your business category 50 times are long gone. Google wants human readable content.
- We can research, write and upload a 500-word blog for you once a month. Each new blog is effectively a whole new webpage, with its own keywords and meta description.
Essentially, technical Search Engine Optimization involves building and maintaining a strong foundation. This gives your website the best chance to rank for relevant keywords and phrases in Google.
Improving the technical side of your SEO is an ongoing process as the internet is changing all the time. We are always saying that we have to keep ahead of the curve for our clients, whether that is social media management or indeed SEO.
The technical side of SEO isn’t the only thing that will help your website to rank but it is important. Speed optimization, keeping image file sizes down, auditing internal weblinks… lots of crazy stuff that we are happy to leave to our techie experts. Who don’t get out much.
Google loves websites that are regularly adding new content. The preferred way in Google’s eyes to add meaty content is to blog.
Content creation is a hugely effective SEO tool, as well as helping engage with your visitors. If you’re planning on your website being found organically (i.e. without paying for AdWords), we recommend blogging. It goes hand-in-hand with the technical side of SEO to ensure your website is ranking high. Plus it informs your visitors. A blog is not there to sell; it is there to share your news and expertise free of charge.
You can find out more about blogging and Key 3 Media’s other copywriting services here.