There are currently over 40,000 Google searches per second. Google AdWords (Pay Per Click, PPC) is the only form of digital advertising which lets you profit from that statistic. Have you been considering Google AdWords because your website isn’t ranking as well as you’d hoped? Perhaps you are currently spending lots of money on AdWords but not sure it’s working? As well as building websites for businesses that rank well organically (i.e. free of charge rather than paid-for), Key 3 Media offers a done-for-you Google AdWords service.
Why you might need Google AdWords
Google AdWords isn’t just for corporations and big-name brands. Small and medium-sized businesses in nearly every industry can enjoy the boost in web traffic and lead generation that a carefully constructed PPC campaign brings.
It could be that your website is struggling to rank organically due to high competition, weak content or technical issues. Perhaps you love the idea of placing your business in front of the people who are specifically searching for your type of service or product.
Google AdWords is a great tool with which to target a niche audience of consumers for a few pounds a day. It’s definitely more expensive than Facebook Advertising – you’re looking at £10 per day minimum – but again you are targeting people who are specifically looking for your type of business. Leads don’t get warmer than that.
The AdWords experts
Google AdWords isn’t just for corporations and big-name brands. Small and medium-sized businesses in nearly every industry can enjoy the boost in web traffic and lead generation that a carefully constructed PPC campaign brings. Louise is our AdWords specialist; she scored 88% and 90% in Google’s exams, so you would be in safe hands!
Some business owners choose to dabble in PPC and find it doesn’t serve them well. As far as we’re concerned, dabbling with AdWords simply does not work. The good old days of typing in a few keywords are long gone. You shouldn’t let anyone set up a PPC campaign for you who doesn’t quote a list of at least 500 negative keywords. After all, you don’t want to be paying for clicks from people who are never going to convert.
Getting these foundations right is crucial. It is a 1.5 – 2-day job, minimum. We also focus on the Click Through Rate. People may see your ad but to make people decide to click on yours rather than your competitors… it needs to be written well. How can we best grab their attention?
If a business is going to get involved with Google AdWords, it needs to be a serious endeavour. AdWords can be a quick way to lose a lot of money if not set up and managed correctly. Campaigns require daily management to ensure you are getting the most clicks for the least money, and that’s part and parcel of our job. We serve well-written ads to the right people; and if Google sees that we are doing our job properly, they will accordingly reduce the cost per click.
Will AdWords be right for you?
PPC won’t be a good fit for all businesses. You may be in a super competitive industry where the costs per click just don’t fit in with your budgets. This is why Key 3 Media offers a free initial analysis of how much spend your business may be looking at to advertise via Google AdWords.
If the estimated costs are acceptable, we would propose a month’s trial rather than tying you into a long contract. At the end of month one, it would be black and white how effective AdWords is for you.
We can build a PPC campaign for any category – cars, debt recovery, dog-walking, roses for Valentine’s Day… The possibilities are endless, so let’s talk about what we can create together.
Google AdWords Training
Key 3 Media also offers Google AdWords Search Network training for businesses and individuals who want to take Pay-Per-Click into their own hands. A three-hour workshop with Louise will cover the basics of Google AdWords theory, as well as teaching you how to set up and manage your own campaigns. For extra guidance, we even provide a two-month aftercare service for those who have attended the workshop.
Google AdWords is one of the best, most accountable forms of advertising we do. Key 3 Media gets us great Click Through Rates and costs per click. What more could we ask for?
– Simon Platt, Bayfield Vehicle Hire
Key 3 Media ran a PPC campaign for us that drew hundreds of potential buyers to a sales page on our site. The average click-through-rate for our sector is 2.18%, but their team managed to get it up to 19.39%.
– Ed Glover, Marketing Manager, Salop Leisure