Social media is not just videos of cats falling off chairs…. When done right, it can be the most cost effective form of advertising for a business. We generated over £15,000 of revenue for a spa on Black Friday. Not bad for a £50 push.
Key 3 Media manages Facebook, Twitter, Instagram and LinkedIn accounts 24/7, 365 days a year. Full management, where everything is done for you.
What you see publicly on a social media account is just the tip of the iceberg; it is underneath the water where the real work is done. Huge levels of planning, research, monitoring and continual market adaptation.
One client summed it up said after three months with us:
“I now realise I was just playing at it before.
And I have a full appointment diary to prove the difference it makes.”
We guarantee that this section will be one of the most visited sections on our website!! Everyone wants to know the cost! Which is fair enough – but you need to know what you are getting for that cost, so you end up knowing the VALUE.
An old Nokia will make calls just like an iPhone XS, and if calls are all you want to do, fine. But if you want to surf the net, use apps and pay people online… that dear ol’ Nokia just ain’t gonna cut it.
So… costs vary, is the short answer.
But a ball park figure for social media management is the price of a full page ad in a regional glossy, depending on what accounts and how many of them.
To design, set up and manage a Facebook Ad only…. you’re looking at the equivalent of a quarter page, maybe even less.
The minimum spend for any of our social media services would be £150+vat per month plus an ad budget of £5 per day. If that’s too rich for you, Key 3 Media won’t be able to help.
Again, it is professional social media management that Key 3 Media offers – backed up by an employed, in-house team providing the pro active, ongoing support. If you are happy to have someone working from home posting a couple of times a week for you, that’s fine, but it is not what we do.
With years of experience under our belt, three things set our social media work apart from many marketers:
We devote the time you wish you had to spare to finding great content for your social media. Whether that’s researching engaging articles or designing a branded post, it’s never a rush job.
We put thought into the content we find or create. That seems obvious but be aware of marketers who post on autopilot. Is the content actually suitable for your target audience? How does it relate to what’s going on in the world, either locally or globally? Could it reflect negatively on your company? We think from multiple angles to protect you.
We adapt to the tone of your business. Every business is unique but our job is to act in place of YOURS. Social media users shouldn’t be able to tell there’s a 3rd party involved. Your company is likely to have a different personality and ethos to your competitors, and this needs to be reflected in your social media. How formal or informal is your language? Would you use emojis? What are the interests of your audience?
That’s the level of detail we go into for you.
OK, we appreciate we have already mentioned this a couple of times… but there is a BIG difference between having someone post for you a couple of times a week and having a team that provides full management. The former might suit your needs better, it might not.
If it’s the latter you’re interested in, where an experienced agency handles every aspect of your accounts, you will enjoy the following benefits:
- Growing your accounts with relevant followers
- Establishing / cementing your business as a serious player in the field
- Positioning yourself as a company that provides a great customer experience
- Researching and posting high quality, engaging content
- Sharing any on-site news, photos and videos from your team (we can even arrange visits to gather on-site content ourselves)
- Organising Facebook Live videos, and Instagram Stories
- Responding to comments and messages 24/7 365; you don’t want to miss out on a sale because it’s the weekend
- Knowing how to talk to people online, whether they are being positive or negative
- Handling bad reviews and turning them around when possible
- Tracking optimal times to post
- Comparing statistics, tweaking, testing and monitoring to get the best results
- Designing and monitoring various types of Facebook Advertising
PLUS you have our team behind you. A minimum of three of us will know your account. So sick days and holidays don’t affect our work for you.
Even with engaging content, without paying for Facebook Advertising you are unlikely to reach enough people. Facebook is a business, after all, and as well as wanting to preserve the quality of its user experience it wants to make money.
Happily, Facebook Advertising is – for many businesses – highly affordable. And of course its main strength is the volume and depth of user data that Facebook holds. We can create adverts that target specific audiences, whatever your goal may be. This could be based on age, relationship status, interests, propensity to shop, etc. Where else could you do that?
Key 3 Media can also target by email address. People who haven’t bought off you for a while, for example, or those who have enquired but not converted. (Privacy laws allowing.)
Or how about a ‘lookalike’ audience? Consumers that Facebook deems similar to a pre-qualified group of people, i.e. people similar to your existing customers.
Remarketing is also a great tool, where we follow your website visitors around the internet. This isn’t for everyone but the rewards can be huge.
After initial set-up, we continue to monitor the statistics and tweak the copy, designs and audience to get you the lowest cost per click. Your adverts could be seen by thousands of the right people for just a couple of pounds a day. This ongoing management is key; the last thing a business should do with an ad is leave it to run unchecked.
Facebook Advertising (and other elements of Facebook) are changing all the time. It is our job to keep ahead of the curve to best serve clients. Many business owners or even marketers won’t be aware that what worked well on Facebook three months ago may not be working well now. What do we need to do differently? This is where Key 3 Media’s commitment to ongoing learning seriously benefits clients. Can an SME’s marketing person/s commit to that themselves?
We have used Facebook Ads to sell cars. Gym memberships. Financial advice consultations. Legal services. Table bookings. You name it. We advertised one car and it sold within an hour; £1 cost… £18,500 return.
Social Media Speaking
Our Managing Director, Andy, is often asked to speak about social media at various business meetings and conferences.
Depending on the location and predicted number of attendees, Andy is happy to do so free of charge. Spreading the good word, fighting the good fight, whatever you want to call it…. Andy will talk about the practicalities of making social media work for business; knowledge is half of it, but the other half will always be implementation.
Andy was asked to speak at the national conference for an award-winning franchise. 79% of attendees marked his presentation as ‘excellent’. (14.5% as ‘good’ and 6.5% as average, the Philistines.)
If you are interested in having Andy attend one of your events, please call 01743 491356. He has two presentations – half an hour and one hour. Rest assured that neither is Death by Powerpoint.
Social Media Training
Although much of work is the actual management of clients’ social media accounts, some businesses would prefer to do it themselves – they just need to know how.
We run a three-hour workshop on Maximizing Social Media For Your Business. This is where we focus on the “rules” (written and unwritten) of social media success. From setting up a Facebook Page to targeted ad campaigns, the level can be tailored to your needs. What works, what doesn’t work, how to research great content, taking great photos and videos, what business often get wrong… our training covers a lot. We will refer to Facebook much of the time, but the rules apply to all social media.
As the workshop is hands-on, we look for no more than a dozen attendees. The cost is £650+vat + travel if outside of Shropshire.
We also run one-to-one training sessions of one-hour duration. It can the the basics or it can be advanced level, up to you. This is held in our offices on Shrewsbury Business Park. The cost is £150+vat.
From using Facebook Advertising to recruit members of staff and promote special offers to generating enquiries, their service is 24/7 and an invaluable part of our marketing and customer retention strategies.
– Dave Courteen, Mosaic Spa and Health Club Group
Save yourself a lot of time and effort and engage Andy and the team today. They will make social media work for your business.
– Deb Price, Esthetique Dental